Privacy Policy

Last updated: 26/07/2025

1. Introduction

Leads Ward ("we", "our", or "us") is operated by We Are Monad™, a trading name of Pixel Bucket Ltd, a company registered in England and Wales with Company Number 09229110. Our registered office is at 71-75 Shelton Street, London, England, WC2H 9JQ.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lead filtering service, including our website, dashboard, and API services.

2. Information We Collect

2.1 Personal Information You Provide

Account Information: Name, email address, company name, and password when you register
Contact Information: When you contact us for support
Payment Information: Billing details processed securely through our payment providers

2.2 Lead Data

Form Submissions: Data from forms on your website that our service processes
Lead Scores: Quality scores and filtering decisions made by our AI system
Lead Logs: Records of all processed leads, including blocked and allowed submissions

2.3 Technical Information

Usage Data: How you interact with our service, API calls, and dashboard usage
Device Information: IP address, browser type, operating system
Analytics Data: Collected through PostHog and Umami for service improvement

3. How We Use Your Information

We use your information to:

Provide and maintain our lead filtering service
Process and score lead submissions in real-time
Manage your account and provide customer support
Process payments and send billing-related communications
Improve our service performance and user experience
Comply with legal obligations and enforce our terms
Send important service updates and security notifications

4. Legal Basis for Processing (UK GDPR)

We process your personal data based on:

Contract Performance: To provide our lead filtering service
Legitimate Interests: To improve our service and prevent fraud
Legal Obligation: To comply with applicable laws and regulations
Consent: For marketing communications (where applicable)

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share information with:

5.1 Service Providers

Hosting Providers: For secure data storage and service delivery
Payment Processors: For secure payment processing
Analytics Providers: PostHog and Umami for service analytics
AI Processing Services: Third-party AI services for lead scoring

5.2 Legal Requirements

We may disclose information when required by law, court order, or to protect our rights and safety.

6. Data Storage and Security

Your data is stored securely in the UK and EU. We implement appropriate technical and organisational measures to protect your information, including:

Encryption of data in transit and at rest
Regular security assessments and updates
Access controls and authentication measures
Secure API key management

7. Data Retention

Account Data: Retained until you delete your account
Lead Data: Retained until you delete your account or request deletion
Business Records: May be retained for up to 7 years for legal and tax purposes
Analytics Data: Anonymised data may be retained for service improvement

8. Your Rights (UK GDPR)

You have the right to:

Access: Request a copy of your personal data
Rectification: Correct inaccurate or incomplete data
Erasure: Request deletion of your personal data
Restriction: Limit how we process your data
Portability: Receive your data in a portable format
Object: Object to processing based on legitimate interests
Withdraw Consent: Where processing is based on consent

9. Cookies and Tracking

We use essential cookies for service functionality and may use analytics cookies through PostHog for service improvement. Umami analytics operates without cookies. You can control cookie preferences through your browser settings.

10. International Transfers

If we transfer data outside the UK/EU, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses.

11. Children's Privacy

Our service is not intended for individuals under 16. We do not knowingly collect personal information from children under 16.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or through our service.

13. Contact Us

For privacy-related questions or to exercise your rights, contact us at:

Email: legal@leadsward.com
Address: Pixel Bucket Ltd, 71-75 Shelton Street, London, England, WC2H 9JQ

14. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data in accordance with the law.

ICO: ico.org.uk